Twist our arm and we’ll cop to fact that the DVR data has its practical applications beyond the narrow bounds of the advertising market. While the clients are rightly invested only in the overlapping currencies, the TV model is [d]evolving at such a slap happy clip that the significance of overall ad sales performance is being diluted by some of the faster growing segments. At CBS, for example, linear TV sales in the first half of 2019 accounted for 43 percent of the company’s overall revenue mix, as content licensing and retransmission consent fees contributed some $2.4 billion to the bottom line.
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